New Tiered Membership Investment Structure Launched
It’s all about choice…and improved membership benefits.
After careful consideration by the Addison County Chamber of Commerce board of directors and staff, we're changing the way members will invest. Taking a cue from other chambers across the country, we are moving to a tiered dues model which provides benefits based on the investment level a member selects.
In the past, businesses joined and paid membership dues solely based on the number of employees in their organization, number of beds in a hotel, seats at a restaurant or assets on deposit. While there are a few minimums built into the new structure, members choose the benefits that they want and need, then invest accordingly. We believe our new tiered model provides increased benefits with comparable dues.
Click on any of the buttons below or to the left to learn more about each tier's benefits. Then, scroll down to learn more about why the Addison County Chamber is making the move to a tiered dues model.
Why the Change?
You’re probably wondering why the Chamber would make such a big change in the way we do business. Why would we adjust our price structure and change our revenue stream? The answer is simple: It guarantees equity and choice when choosing a membership package that is important to your business.
Through a series of focus groups and interviews, we listened carefully to the benefit requests of our membership and benchmarked similar chambers' benefit offerings. We found that most chambers valued different benefits for a variety of reasons. For some, having a voice in advocacy was most important. For others, the ability to network and advertise was paramount. These requests weren’t necessarily based on the size of the business or the number of employees. The “one size fits all” was no longer working for us.
The solution was to develop several levels of benefits that matched the membership dues investment.
Increasing Benefits Across All Levels
The Chamber began to consider changing to a different membership structure in 2016 after working with a consultant that led the chamber's board of directors and staff through a strategic planning exercise. Many chambers across the county have made the switch to a tiered model versus a fair share model. Over the last year we've conducted focus groups, interviewed members and introduced the tiers in several "test drive" sessions. The board and staff studied the effects the change would have on our organization and membership.
At the same time, member benefits were scrutinized, evaluated and measured. Some remained or were changed, many were created and others removed altogether.
We recognize adopting the tiered benefits system is a significant change for Addison County Chamber members. The transition will be paced over the next 12 months (starting with September 2017 renewals) and will allow plenty of time for adjustment.
Chamber staff will recommend a benefit tier based on a member's total annual investment (dues + events + advertising). Where appropriate, chamber staff will meet personally with members over the next 3 to 12 months to discuss the added benefits and opportunities. Those who are currently a “Gold Member” will continue to be listed as such until your organization moves to the tiered level system.
The staff and board of directors are committed to continuing the process of regularly reviewing member benefits and we welcome your feedback.