Educational Series: SEO 101-Understanding Search Engine Optimization and Why It Drives Success

Description

Join Ashley Sandy, of LONDONmiddlebury, for an informative webinar that introduces the fundamentals of Search Engine Optimization (SEO) and explores its importance for businesses and organizations. Having a strong online presence is crucial to attract audiences and remain competitive, so this workshop will provide a clear overview of how search engines work and share essential strategies to improve your online visibility. Attendees will learn about key SEO concepts such as keyword research and clusters, meta descriptions, heading tags, backlinks, and site structure. The session will also include real-world examples of businesses and organizations that have successfully implemented SEO techniques to enhance their online presence. 

As a valuable takeaway, all attendees will receive a downloadable comprehensive SEO Guide, which breaks down complex SEO topics into manageable, actionable steps. This guide features detailed explanations, practical templates, and recommended tools to help you analyze your existing content, identify strategic keywords, and optimize your site for better search engine performance.

Ashley Sandy
LONDONmiddlebury                                                      

Ashley Sandy is a Partner at LONDONmiddlebury, a Winooski-based marketing agency that specializes in helping non-profits, small businesses, and global enterprises unlock growth through innovative strategies.  Her ability to distill complex marketing concepts into actionable insights has been a key factor in the agency's success, and her commitment to finding systems that work is rooted in her belief that creativity and innovation are essential to designing successful strategies.

With over a decade of experience in the marketing industry, Ashley, an Addison County native, is well-equipped to share her insights and help attendees understand the importance of SEO for their businesses and organizations. She also serves as a marketing instructor for Mercy Connection's Women's Small Business Program Start-Up course, where she shares her knowledge and experience with aspiring entrepreneurs

This members-only webinar series is co-sponsored by the Addison County Chamber of Commerce and Addison County Economic Development Corporation. Seminars are open exclusively to members of the Chamber and the ACEDC. Guests of members will be considered based upon availability and individual non-member guests may only attend (1) one webinar per calendar year.