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DTSTART:20260714T133000Z
DTEND:20260714T143000Z
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SUMMARY:Educational Webinar Series: How to Measure What Matters
DESCRIPTION:Customers rarely see one ad and immediately buy. They search\, compare\, read reviews\, visit websites\, check social media\, and gather intel before making a decision.\n\n\n\nThis webinar will help local business owners understand how to measure what actually matters in the modern customer journey. We'll explore the difference between engagement metrics and true progression metrics\, how to identify stronger buying signals\, and how to use data to improve marketing performance.\n\n\n\nYou'll walk away with a clearer framework for evaluating digital advertising\, website activity\, customer intent\, attribution\, and conversion opportunities   so you can stop chasing vanity metrics and start building real sales momentum.\n\n\n\nThe goal is simple: make sure your business is visible\, credible\, and easy to choose when the customer needs you.\n\n\n\nOUR SPEAKER\n\n\n\nWill Skolochenko\n\nVOX Media\n\nWill Skolochenko is a digital strategist and multi award-winning content creator with nearly 30 years of experience in design\, marketing\, and media. His work has spanned local retail\, regional broadcast media\, and projects for the federal government\, giving him a practical perspective on how businesses of all sizes can connect with audiences more effectively. A Vermont resident for more than 20 years\, Will enjoys hiking\, grilling\, gardening\, and spending time with his family.\n\n\n\nThis members-only webinar series is co-sponsored by the Addison County Chamber of Commerce and Addison County Economic Development Corporation. Seminars are open exclusively to members of the Chamber and the ACEDC. Guests of members will be considered based upon availability and individual non-member guests may only attend (1) one webinar per calendar year.
X-ALT-DESC;FMTTYPE=text/html:<div color:="" font-feature-settings:="" font-kerning:="" font-optical-sizing:="" font-size-adjust:="" font-variation-settings:="" helvetica="" margin:="" padding:="" segoe="" ui="" vertical-align:="" web="" west="">\n<div and="" apple="" color:="" cordia="" data-olk-copy-source="MessageBody" div="" do="" droid="" drowning="" enough="" font-feature-settings:="" font-kerning:="" font-optical-sizing:="" font-size-adjust:="" font-variation-settings:="" in="" margin:="" microsoft="" much="" myanmar="" not="" padding:="" strong="" to="" too="" vertical-align:="">\n<p>Customers rarely see one ad and immediately buy. They search\, compare\, read reviews\, visit websites\, check social media\, and gather intel before making a decision.<br />\n<br />\nThis webinar will help local business owners understand how to measure what actually matters in the modern customer journey. We&rsquo\;ll explore the difference between engagement metrics and true progression metrics\, how to identify stronger buying signals\, and how to use data to improve marketing performance.<br />\n<br />\nYou&rsquo\;ll walk away with a clearer framework for evaluating digital advertising\, website activity\, customer intent\, attribution\, and conversion opportunities &mdash\; so you can stop chasing vanity metrics and start building real sales momentum.<br />\n<br />\nThe goal is simple: make sure your business is visible\, credible\, and easy to choose when the customer needs you.</p>\n</div>\n</div>\n\n<div style="background:#00a2bb\;border:1px solid #ccc\;padding:5px 10px\;"><span style="color:#FFFFFF\;"><strong>OUR SPEAKER</strong></span></div>\n\n<p dir="ltr"><img alt="" height="250" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1111/Image/Webinar_Presenters/WillSkolochenko.png" style="width: 250px\; height: 250px\; float: left\;" width="250" /><br />\n<em><strong>Will Skolochenko</strong></em><br />\n<a href="https://voxamfm.com" target="_blank"><strong>VOX&nbsp\;Media</strong></a><br />\n<!--StartFragment--><span data-olk-copy-source="MessageBody">Will Skolochenko is a digital strategist and multi award-winning content creator with nearly 30 years of experience in design\, marketing\, and media. His work has spanned local retail\, regional broadcast media\, and projects for the federal government\, giving him a practical perspective on how businesses of all sizes can connect with audiences more effectively. A Vermont resident for more than 20 years\, Will enjoys hiking\, grilling\, gardening\, and spending time with his family.</span><br />\n<br />\n<em>This <strong>members-only webinar series</strong> is co-sponsored by the Addison County Chamber of Commerce and&nbsp\;<span style="text-align: justify\;">Addison County Economic Development Corporation.&nbsp\;</span>Seminars are open exclusively to members of the Chamber and the ACEDC. Guests of members will be considered based upon availability and individual non-member guests may only attend (1) one webinar per calendar year.</em></p>\n
LOCATION:Virtual via Zoom
UID:e.1111.8132
SEQUENCE:3
DTSTAMP:20260617T201645Z
URL:https://www.addisoncounty.com/events/details/educational-webinar-series-how-to-measure-what-matters-8132
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