Addison County Chamber of Commerce Partners with Heritage TravelBy Sue Hoxie
Heritage Travel’s Gozaic.com is a New Online Community for Cultural and Heritage Travelers
Middlebury, Vermont – July 20, 2010 – The Addison County Chamber of Commerce announces its partnership with Heritage Travel, Inc., a subsidiary of the National Trust for Historic Preservation. Heritage Travel's Gozaic.com is a convenient travel planning resource for consumers. This online community allows people to find, share and connect through culture and heritage-rich interests and experiences. The website also provides extensive online visibility for historic destinations and sites, including many located in Addison County.
New research confirms the extensive market for cultural and heritage tourism. Heritage Travel, Inc. was the lead sponsor of this study commissioned by the U.S. Cultural & Heritage Tourism Marketing Council and conducted by Mandala Research.
- 78% of U.S. leisure travelers (118 million adults) participate in cultural and/or heritage activities when traveling.
- 24% of U.S. leisure travelers (36 million) will take a cultural/heritage trip within the next 12 months.
- 65% of these travelers seek travel experiences where the “destination, its buildings and surroundings have retained their historic character.”
- $994 is the average amount spent by heritage and cultural travelers on each trip compared to $611 spent by other leisure travelers.
- Five trips in the past 12 months were reported by cultural and heritage travelers on average, compared to only four for other travelers.
"People are seeking authentic and enriching travel experiences—everything from touring heritage areas and visiting historic sites to shopping in historic downtowns, eating regional cuisine and sleeping in historic hotels," said Scott Gerloff, president and CEO of Heritage Travel, Inc. "Through Gozaic.com, destination partners broaden their outreach and exposure to heritage- and culture-minded travelers."
“Addison County has numerous cultural and heritage sites—from forts dating back to before the Revolutionary War to the various artisans and crafters in the region, to the area’s historic hotels such as the Middlebury Inn, Basin Harbor Club, Swift House Inn and Waybury Inn. The Addison County Chamber has partnered with Gozaic to increase the visibility of our cultural and historical assets, as well as the regional as a whole,” said Andy Mayer, president, Addison County Chamber of Commerce. Gozaic features Addison County here: http://www.gozaic.com/Explore/Destinations/Middlebury-Vermont/
Heritage Travel has hundreds of destination partners across the country. Each partner is represented through in-depth information on Gozaic.com that includes a historic overview, visitor information, events, and reviews written by Gozaic members and vivid photography.
About Addison County Chamber of Commerce
The Addison County Chamber of Commerce (ACCOC) is an association of individuals representing business interest, working together to promote commercial business and tourism in Addison County. The Chamber can be found on the Web at www.addisoncounty.com.
About Heritage Travel
Heritage Travel, Inc. is the new online community established to present the broad range of heritage destinations, sites and events that define our collective past and enrich our lives. The company’s website – www.Gozaic.com – is being developed in an innovative way to provide a powerful travel planning resource for heritage and cultural travelers as well as an online community where people can find and share heritage- and culture-rich experiences. Based in Washington, D.C., Heritage Travel is a subsidiary of the National Trust for Historic Preservation. For information, visit www.gozaic.com.
Gozaic/Heritage Travel, Inc., 202-588-6376
Mary Billingsley, firstname.lastname@example.org